We book more media in a day than most agencies book in a month or even a year, as we are hyper-focused, specifically on the “media engagement” niche of public relations. Most of our clients are other PR firms how have found it easier to outsource their client’s media engagement to us to facilitate each month, which allows them more time for the other components of PR their clients require.
We book interviews for TV, high traffic blogs, traditional media outlets, and once upon a time, we booked a serious volume of interviews on radio, but not anymore. It seems that influencer podcasts have replaced radio, as one of the most requested forms of media engagement for small, medium and even large size companies. Why? Well, it has to do with engagement, the new tribe/chieftain system, or influence that we see now in social media, as well as the high level of enthusiasm that the podcast subscribers have for the topic in which they are listening and the loyalty to the podcast show host.
We’ve had clients pull both their radio and TV budgets and put their entire budget on podcasts. One of the interesting components that fuel the podcast craze is the podcast episode description and the link attached to each podcast. Search engine algorithms prioritize these links and ads an SEO value to the media engagement. Most podcasts also maintain heavy social media engagement that is purely organic and with a solid potential viral-ability. The client gets the best of several promotional strategies, including social media buzz, search engine ranking, an incredibly targeted and enthusiastic audience by those dedicated listeners of the podcast, and they get continuous re-run value from an audio/video file being played and downloaded across multiple digital devices.
We have so much demand among clients of industry niches such as golf, finance, technology, and health that we have created “Podcast Tour” packages, which consist of 20 to 40 niche podcast interview stops. We use these tours for campaigns across multiple initiative areas such as thought leadership, product/service launches, crowdfunding campaign launches, startup launches, book tours, and more. A strong podcast tour and content syndication to high traffic news and niche sites are typically enough to satisfy even the most temperamental and demanding clients.
Are you interested in podcast booking services, a podcast tour package, or something else? We have services for just about any budget. www.stitchpublicity.com
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