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Showing posts from February, 2020

Is Radio Dead? Why are clients so hyped about podcast bookings?

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We book more media in a day than most agencies book in a month or even a year, as we are hyper-focused, specifically on the “media engagement” niche of public relations. Most of our clients are other PR firms how have found it easier to outsource their client’s media engagement to us to facilitate each month, which allows them more time for the other components of PR their clients require. We book interviews for TV, high traffic blogs, traditional media outlets, and once upon a time, we booked a serious volume of interviews on radio, but not anymore. It seems that influencer podcasts have replaced radio, as one of the most requested forms of media engagement for small, medium and even large size companies. Why? Well, it has to do with engagement, the new tribe/chieftain system, or influence that we see now in social media, as well as the high level of enthusiasm that the podcast subscribers have for the topic in which they are listening and the loyalty to the podcast show host

Three Steps to Massive Success for Any Product or Service Launch

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So your company just launched a new product or service, what strategies were in place to ensure that your launch was a success? Perhaps you emailed your current client base via email or had your sales team call on current clients. Maybe you bought ad space online or in industry niche magazines. If you were really strategic, perhaps you paid influencers to promote your launch, and you even went to the extent of paying to have your CEO do a keynote speaking gig at an industry niche event. So why has your launch failed? Why did your new offer fall on deaf ears, and your initiative has yet to gain even a modest amount of traction? The answer is simple, you didn’t build proper anticipation for existing, and potential clients and strategic partners and your ads were lost in the competitive noise of an overly communicative marketplace. Whether you’re a startup or existing company, the launch process needs to be strategically broken down into three vital phases: pre-launch, launch day, an

Stitch Publicity Crowdfunding PR Program.

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Gearing up to launch a crowdfunding campaign ? Here’s some bad news, most crowdfunding campaigns fail, and they fail big. There are thousands of new crowdfunding campaigns that launch each and every month; what makes yours different? There are to primary reasons that amazing crowdfunding initiatives see little if any success. First, most crowdfunding initiatives fail because they don’t build anticipation in the pre-launch phase by introducing a solid awareness campaign to gain the attention and interest of their target audience of industry enthusiasts, niche influencers, and crowdfunding investors. The second reason is there is no actual “launch” other than making their campaign live, puttering out a few Tweets or Instagram posts, emailing their 100 LinkedIn contacts and calling their friends and family who, well let’s face it, are bigger fans of you as a person rather than your crowdfunding initiative. Your campaign requires a strategic and continuous flow of social media en

A VIP Platinum Publicity Package Any Company Can Afford

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VIP Platinum Package This is one of the most potent and rock-solid publicity packages available in the industry today! We cover every layer of your company with multiple, simultaneous publicity campaigns. Dedicated Publicist focusing on your account and the success of your campaigns 4–8+ Guaranteed Media Engagements/interviews each month (after your campaign begins and momentum is created, depending on your industry, it’s possible to have 10 to 15 + media engagements monthly). Social Media Blitz, Heavy promotion around each media engagement, other PR firms stop and take a sigh of relief when they are finally successful in getting a single media engagement for their client. We don’t only deliver a steady volume of publicity, but we go one step further. We compound your results! We will heavily promote each engagement you have with a press release and massive social media promotion. You’ll notice that your personal and/or company brand, after a few months, will continuously have a

It’s Time to Demand More from Your Publicist

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For years we have been a small collective of publicists that traditional public relations firms would call on when they simply didn’t have the media or influencer contacts to deliver in high stakes situations for niche clients. Regardless of your industry niche, we have you covered! We have facilitated publicity for members of the United States Congress, political candidates, professional athletes, New York Times Bestselling writers, industry mavericks and thought leaders, and more. We are now offering these services directly to industry, and regardless of your company size or executive pedigree, we are making premium-grade publicity strategies available to you at a price point that you can afford! Most publicists know they have to deliver some sort of monthly media engagement to keep clients on a monthly retainer. Still, they lack the contacts and angles to bring in a regular volume of meaningful media engagement for their clients. Publicists that can offer regular media enga

Public Relations 2.0: Guaranteed Publicity and Pay for Performance PR

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Fact, 90% of the publicists out there will charge you a monthly retainer and deliver next to nothing in return. They sit and wait for responses to your press release, and if there are no media inquiries, well, too bad, better luck next month. They’ll then displace the blame on you for not introducing meaningful content into the public conversation to get journalists falling all over themselves to interview you. The public relations field is simple; a firm either delivers or they don’t. A publicist is either hitting the pavement and pitching their client all day every day on every conceivable communication vector to spark interest, or they are not. Sadly, most publicists are lazy. They’ll charge superior rates month in and month out and virtually scold you when you call them to ask if any media are biting or if there are any interviews lined up. Our firm is entirely different. All we do is guarantee results every month, and we only take on clients in industry niches in which we know

Demand More from Your Publicist

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For years we have been a small collective of publicists that traditional public relations firms would call on when they simply didn’t have the media or influencer contacts to deliver in high stakes situations for niche clients. Regardless of your industry niche, we have you covered! We have facilitated publicity for members of the United States Congress, political candidates, professional athletes, New York Times Bestselling writers, industry mavericks and thought leaders, and more. We are now offering these services directly to industry, and regardless of your company size or executive pedigree, we are making premium-grade publicity strategies available to you at a price point that you can afford! ... Read more here: https://stitchpublicity.com/

Publicity is the life of this culture

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“Publicity is the life of this culture. Without publicity, capitalism could not survive, and at the same time, publicity is its dream.” John Berger ... Read more here: https://stitchpublicity.com/

We’ll make your company the industry pacesetter

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We’ll make your company the industry pacesetter and your executive team your industry’s Thought Leaders! - Stitch Publicity ... Read more here: https://stitchpublicity.com/

A company must evolve or die.

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A company must evolve or die. “In the long history of humankind, those who learned to collaborate & improvise have prevailed.” Charles Darwin ... Read more here: https://stitchpublicity.com/

If you’re paying a public relations firm a retainer

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If you’re paying a public relations firm a retainer and they aren’t guaranteeing media engagement, it’s time to hire a new firm with higher standards for client satisfaction! - Stitch Publicity ... Read more here: https://stitchpublicity.com/

Our clients become the heroes for journalists

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Our clients become the heroes for journalists who require prolific thought leaders for their stories. - Stitch Publicity. ... Read more here: https://stitchpublicity.com/