Gearing up to launch a crowdfunding campaign ? Here’s some bad news, most crowdfunding campaigns fail, and they fail big. There are thousands of new crowdfunding campaigns that launch each and every month; what makes yours different? There are to primary reasons that amazing crowdfunding initiatives see little if any success. First, most crowdfunding initiatives fail because they don’t build anticipation in the pre-launch phase by introducing a solid awareness campaign to gain the attention and interest of their target audience of industry enthusiasts, niche influencers, and crowdfunding investors. The second reason is there is no actual “launch” other than making their campaign live, puttering out a few Tweets or Instagram posts, emailing their 100 LinkedIn contacts and calling their friends and family who, well let’s face it, are bigger fans of you as a person rather than your crowdfunding initiative. Your campaign requires a strategic and continuous flow of social media en...
A company must evolve or die. “In the long history of humankind, those who learned to collaborate & improvise have prevailed.” Charles Darwin ... Read more here: https://stitchpublicity.com/
So your company just launched a new product or service, what strategies were in place to ensure that your launch was a success? Perhaps you emailed your current client base via email or had your sales team call on current clients. Maybe you bought ad space online or in industry niche magazines. If you were really strategic, perhaps you paid influencers to promote your launch, and you even went to the extent of paying to have your CEO do a keynote speaking gig at an industry niche event. So why has your launch failed? Why did your new offer fall on deaf ears, and your initiative has yet to gain even a modest amount of traction? The answer is simple, you didn’t build proper anticipation for existing, and potential clients and strategic partners and your ads were lost in the competitive noise of an overly communicative marketplace. Whether you’re a startup or existing company, the launch process needs to be strategically broken down into three vital phases: pre-launch, launch day, an...
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