It seems that influencer podcasts have replaced radio!

It seems that influencer podcasts have replaced radio, as one of the most requested forms of media engagement for small, medium and even large size companies. Why? Well, it has to do with engagement, the new tribe/chieftain system, or influence that we see now in social media, as well as the high level of enthusiasm that the podcast subscribers have for the topic in which they are listening and the loyalty to the podcast show host. We’ve had clients pull both their radio and TV budgets and put their entire budget on podcasts. We have so much demand among clients of industry niches such as golf, finance, technology, and health that we have created “Podcast Tour” packages, which consist of 20 to 40 niche podcast interview stops. We use these tours for campaigns across multiple initiative areas such as thought leadership, product/service launches, crowdfunding campaign launches, startup launches, book tours, and more. A strong podcast tour and content syndication to high traffic news and niche sites are typically enough to satisfy even the most temperamental and demanding clients.

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