Gearing up to launch a crowdfunding campaign ? Here’s some bad news, most crowdfunding campaigns fail, and they fail big. There are thousands of new crowdfunding campaigns that launch each and every month; what makes yours different? There are to primary reasons that amazing crowdfunding initiatives see little if any success. First, most crowdfunding initiatives fail because they don’t build anticipation in the pre-launch phase by introducing a solid awareness campaign to gain the attention and interest of their target audience of industry enthusiasts, niche influencers, and crowdfunding investors. The second reason is there is no actual “launch” other than making their campaign live, puttering out a few Tweets or Instagram posts, emailing their 100 LinkedIn contacts and calling their friends and family who, well let’s face it, are bigger fans of you as a person rather than your crowdfunding initiative. Your campaign requires a strategic and continuous flow of social media en...
Stitch Hyper-Growth AI Stitch Hyper-Growth A.I. is a proprietary and industry disruptive technology. The first steps include applying search terms you’d use to describe your perfect client. We plug this, including other data into our program interface, and our A.I. technology begins to search, scan, and curate surgically targeted data from 7000+ endpoints across the internet. Initially, our goal was to identify conversations happening on social media that were taking place around an article or other media engagement we’ve won for our client, but what we discovered will change P.R. forever! We found that the combination of endpoints, A.I., machine learning, and big data, actually began to discover far more than chatter surrounding an article posted by a journalist that sources our client as the expert. Our A.I. began to pick up social media chatter by executives that our clients would consider a “perfect sales candidate.” When we discovered this, we took the next step to the...
We book more media in a day than most agencies book in a month or even a year, as we are hyper-focused, specifically on the “media engagement” niche of public relations. Most of our clients are other PR firms how have found it easier to outsource their client’s media engagement to us to facilitate each month, which allows them more time for the other components of PR their clients require. We book interviews for TV, high traffic blogs, traditional media outlets, and once upon a time, we booked a serious volume of interviews on radio, but not anymore. It seems that influencer podcasts have replaced radio, as one of the most requested forms of media engagement for small, medium and even large size companies. Why? Well, it has to do with engagement, the new tribe/chieftain system, or influence that we see now in social media, as well as the high level of enthusiasm that the podcast subscribers have for the topic in which they are listening and the loyalty to the podcast show host...
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